A shared love of craftsmanship and the mountains defines the Markarian x We Norwegians collection. Bringing together We Norwegians’ expertise in technical skiwear and Markarian’s signature romanticism, this exclusive collaboration captures the beauty of movement and the elegance of the alpine. Each piece is designed to feel both functional and refined, balancing performance and femininity with a distinctly vintage sensibility.

Inspired by the glamour and joy of 1960s ski culture, the collection evokes the timeless allure of days spent on the slopes and evenings by the fire. Nostalgic details and luxurious materials pay tribute to the warmth and camaraderie of old alpine photographs, reimagined for a modern wardrobe. From sleek merino wool layers to sculptural knitwear and tailored outerwear, each piece embodies a sense of sophistication and effortless charm that feels at once nostalgic and new.

True to the Markarian spirit, florals take center stage in the collection, translated through an alpine lens. Delicate pansies bloom across textured knits, half-zip layering pieces, and cozy accessories, infusing romance into classic mountain silhouettes. A vintage-inspired one-piece ski suit and a plush fleece pullover capture the easy elegance of après-ski style. As We Norwegians describes it, these are “pieces that reflect the Norwegian heritage and lifestyle, but with a touch of Markarian’s romantic universe.” Together, they create a collection that celebrates beauty, performance, and the enduring magic of winter.

To celebrate the launch a dinner was held in New York City at Kabin. 

See photos here.